Have
you ever thought about increasing your business revenues by public
speaking? It’s an incredible way to become an instant expert in your
field. It can even help you appear as the ‘only’ logical choice for
your customers to do business with.
Public
speaking for business can not only help you win new customers, but will
also help you generate paid spin-off speaking engagements. Here are a
few business-gaining methods to think about when presenting:
1. Collect names
You must collect the names of those in attendance at your speeches. You
an do a drawing for your product using business cards. You can give
away subscriptions to your e-zine. You can ask the event coordinator
for the attendees’ information. Either way, you are leaving money at
the table if you don’t have a way to contact your customers after your
talk. This is just as good as buying or renting a list, but better,
because the clients know you and like you because of your speech. By
doing this, you not only have given a valuable presentation, but you
also collected leads you can use for future use.
2. Talk About Your Experience
When you speak, tell stories about the struggles you went through to
get to where you are now. People truly like to hear about the
difficulties you’ve been through, as an invincible character is no hero
at all. In order to become the hero to the audience, you must show your
weaknesses and the difficulties you’ve been through.
3. Give Customer Testimonials
Once you’ve explained how difficult was to get to where you are now,
tell your audience stories about what you’ve done for other people or
companies and how you did it. This will make you appear brilliant,
makes you appear unselfish, and makes you into an expert with a record
who can prove it. Essentially, you want your audience thinking, “Wow!
If he can do that for them, I wonder what he can do for me?!”
Being
a great speaker is about reinventing yourself so you can keep your
audience interested. It is about being creative, and providing valuable
information that will help them in some way or another. Plus, being a
great speaker is about using every available opportunity to gain leads
for future business.
