How Public Speakers Can Find the People Who Will Pay You to Speak

If you want to start a public speaking business, you must know how to attract customers. A speaking business is just like any other businessÖ without clients who purchase your goods or services, you won't be in business very long. In this article, I am going to show you how to get in touch with the people who will pay you to speak.

Whether you have a public speaking business where your clients are youth groups, colleges, or corporations, you need to find people who will pay you to speak. The best long-term strategy for this is to develop a ‘list.’ You can continually go back to this potential client and market to them over and over again. When your message and service matches their timing and what they need, they will hire you if you’ve stayed in front of them. You can buy or rent lists as well, but it is typically most effective when you can develop the list yourself.

The real power of a list is that it is instant money. Want a car? Mail to your list. Want a house? Mail to your list. Want a vacation? Mail to your list. It’s quite incredible how much money you can extract from a relatively small group of people. 

One great way to collect leads is during your speeches. You can collect business cards in a fish bowl for a drawing of one of your products. You then add the names of your customers to your list.

As long as you have a list of prospects that you are consistently converting into paying customers, you will always be busy and make money.

The key is to develop relationships with these customers. Don’t mail off saying ìHire me!î over and over again. These sort of mailings are OK once in a while, but not every time. Instead, give them some value and say, ìIf you found value in this, please consider hiring me.î

Business and professional speaking can bring you a lot of extra money each year if you make contact with your customer base. When you rent lists, you’ll sometimes only be allowed to send out one email... so make it good. Other lists you buy will let you send email more than once. If you have a message you want to send out more than one time, you will need to buy a list you can send to on a regular basis.